Why Social Media Marketing is Crucial for EVERY Business
Why Social Media Marketing is Crucial for EVERY Business
Every business and I mean every business needs to utilise social media marketing. No matter how big or small your business is, it is an essential part of any marketing strategy. With over 4 billion active users across social media, using social media to market your products or services is inexpensive, fast and an incredibly effective way to reach your target market.
Let’s look at some ways in which social media marketing will benefit your business to gain a larger audience and grow for the future.
1. Brand Awareness
With over half the world’s population on social media platforms such as Facebook, Instagram and TikTok, having a social media presence allows you to connect with your customers as well as build new audiences.
Brands don’t often realise, but something as simple as replying to customer’s comment on Instagram can increase both brand awareness and loyalty but also increase leads.
2. Generate Leads
Lead generation is a vital part of any marketing strategy. Social media makes this process easier and more efficient as many social media platforms offer advertisement formats that specifically focus on collecting leads.
Social media generates leads effectively in a cost-effective way, take Facebook ads for example, a brand can spend as little of $5 a day and produce advertisements that are promoted specifically to customers to generate leads
3. Collaborate With Influencers
Word of mouth plays such an important role in a consumers decision making process when deciding what brands and products to purchase. Family and friends along with reviews create credibility and awareness of brands, social media being a platform that spreads those reviews and messages.
Social media influences have such a large influence on their followers. Partnering with influencers on social media can create positive attention for your brand and help to grow your social media platforms. With more followers comes larger collaborations with influencers who have more followers comes more sales.
4. Customer and Audience Engagement
Traditional marketing doesn’t allow for brands to interact with their customers as directly as social media marketing does. Customers or followers can 'like', comment, and interact in other ways that traditional marketing doesn’t offer.
Staying active and responding to feedback or questions on social media is a way that you can build strong brand loyalty with your customers and also allows for you to monitor customers feelings about your product or service.
5. Data Collection
Social media creates an enormous amount of data about every day about you customers. From things such as how much engagement you get on a post to how many consumers move through the purchase process.
With all this data that gets collected, it makes analysing your customers ten times easier. All of the major social media platforms provide an analytics service that illustrates your customers demographic information to help personalise the ads you are creating to the target market you have set out.
Social media marketing can sound daunting to many businesses, however it is a place that is free to be creative and expansive. Starting out simple by just making accounts on social media platforms can build awareness of your brand from the get go.
Be consistent and keep up with the trends, consumers will forever use social media so why not make use of it for your business. Having a strong social media presence will increase customer loyalty and eventually lead to new audiences and more sales.
