The year 2022 brought us some amazing marketing trends which brought us plenty of entertainment and sparked interest with some of the most creative campaigns we have seen to date!

With many businesses competing against each other for their customer's attention, it can be hard to stand out. This means, businesses need to constantly innovate and create creative marketing strategies to stay ahead of the curve.

Here's our top picks for the top marketing campaigns of 2022:

Fenty Beauty's Fenty Face Contest

Fenty Beauty launched their 'Fenty Face' competition in mid 2022. With the goal to find the next brand ambassador who could represent the brand in upcoming campaigns.

The Fenty Face contest relied on user-generated content to amass wide reach and virality.

The contest was open to all users on TikTok. To enter, participants had to create a short video explaining the individual's beauty journey, describe what Fenty Beauty means to them and explain why they should be the next 'Fenty Face' whilst also filming their makeup routine using Fenty Beauty products.

This contest went viral on TikTok massing 72.8 Million views on #FentyFace. Countless videos were plastered on the 'For You Page' for viewers and creators alike gave Fenty a new level of exposure.

Somi's 'Dumb Dumb' Dance Trend

Although the trend was started in 2021, the 'Dumb Dumb' dance trend was the catalyst to one of the most powerful marketing strategies in the K-Pop industry of 2022. 

Pre-2021, K-Pop groups have been dancing their choreographed routines on TikTok for fans to enjoy. However, in 2021 Jeon Somi released her new hit single 'Dumb Dumb' which was launched with a TikTok strategy to promote the song. 

With 170,6k uses, Somi's song became one of the most used sounds within the K-Pop niche after she collaborated with different, big name K-pop artists and TikTok dancers to dance their choreography together. 

This trend sparked a new marketing staple for K-Pop artists in 2022, with most big name artists collaboratively dancing with other artists on TikTok to promote their song and reach different audiences.

Duolingo's New 'Influencer'

A language learning app, Duolingo,  brought their mascot to life on social media in 2022. 

The green owl, 'Duo', has been the mascot for Duolingo for many years prior to their new online persona and was a symbol and active source of inspiration for users while they used the app. 

In 2022, the mascot became an iconic member of the TikTok landscape and is responsible for being the entertainer behind the content posted to the Duolingo page.

Duolingo is a star within the social media feed and has now become an iconic "influencer" of the brand and has taken DuoLingos Tiktok to new heights, now with over 5.3 Million followers

Although not a new campaign, Spotify wrapped still made its impact in 2022.You've probably seen everybody's Spotify wrapped at the end of every year— it's hard to miss!

The music streaming app releases user's content consumption analytics to the platforms users' which can be then shared on social media.

The app uses Digital Marketing strategies, such as Direct Email and Social Media, to remind their users of the Spotify wrapped release and prompts the user to share their results with their friends. The campaign earns millions of shares which achieves greater brand awareness to reach bigger audiences and showcases their diverse catalogue with genres for everyone. 

Oral hygiene brand Hismile has taken the internet by storm since launching their teeth whitening products in 2014.

The business uses Social Media as a tool to promote their brand whilst building interest that leads to purchasing. They also have a very strong review process, that has earned them thousands of positive reviews.

Hismile uses a mix of paid ads on Social Media and influencer marketing strategies in order to promote their brand to it's current extreme fame. Their content includes product spotlights, before and after photos, videos and collaborations with high-profile celebrities/influencers such as the Kardashian clan. Their social media feed is also filled with plenty of user-generated content in order to showcase different people experiencing positive results from the products.

These marketing campaign's were our top picks for 2022 for their innovation and for creating trends that we can't seem to escape on our social media feeds. Taking note and learning from successful marketing campaigns is an important tool in inspiring new strategies and campaigns to implement in the future. If you would like to create a campaign like this for your business, reach out to us for a FREE strategy session.