Have you ever thought about what your perfect customer would look like? From their character, their age, occupation to their like or dislike. These criteria of your ideal customer is also known as buyer persona. 

Formally, buyer persona is your ideal customer segmentation. Every segment has their own unique traits, background and expectations when considering your business. This means that you can make multiple buyer personas that you think would represent your ideal customer groups.



Why is it important? You ask.

Buyer persona is a crucial part in building your business as it gives you the knowledge of who you want to attract to your business and how to do that. It helps you match your product to your target customers and ensure that your marketing efforts are customised to their needs and wants. 

Buyer persona helps you understand what your customers are:

• Thinking
• Feeling
• Expecting
• Enjoying
• Concerned about
• Needing
• Wanting 

Clearly defining your buyer persona will help you create a desired image for your business and product in their mind. It helps you create a point of differentiation and value that would distinguish you from your competitors.

How to research your buyer personas?

The best advice we can give you is: do your market research. Look into industry articles, scroll through your competitor’s social media platform, or you can even do your own little survey to establish your personas. 

To help you clearly define your buyer personas, we have created a template for you to download and fill out!