Digital marketing allows you to promote and sell your products or services through leveraging online media. This creates awareness and engagement, which can convert one time buyers into regular customers and increases the word of mouth surrounding your business.

Digital Marketing helps move prospects and customers seamlessly through each phase of the customer value journey. Here’s how:

1. Awareness phase

How can you make people aware that your business exists?

Awareness can be build through:

• Advertising on digital platforms
• Search engine marketing
• Content marketing
• Social media marketing

2. Engagement phase

How can we build a relationship with our audience? You want them to trust you, like you and feel a sense of connection to your brand.

Engagement is something that needs to continue throughout the customers journey.

Engagement is created through:

• Content marketing
• Social media marketing
• Email marketing

3. Subscribe phase

Getting the customers details is a great way to ensure that they will not forget about your business e.g. "free $20 voucher when you sign up to our newsletter"

How to generate subscribers:

• Content marketing
• Email marketing
• Digital advertising
• Conversion rate optimisation

4. Convert phase

This phase can be the costliest part of the funnel, you may lose money in order to create profit later.

This stage is about acquiring buyers, increasing commitment, not necessarily about making profit.

An example of this is designing an entry point offer that gives the new prospect tremendous amounts of value without forcing them to involve themselves too much e.g. Free Strategy Session

How can you generate conversions?

• Digital advertising
• Content marketing
• Email marketing
• Search engine marketing

5. The Excite Phase

Ensure that your customers are happy with the product. This develops trust, the customer is more likely to purchase from you again because they know your business cares.

How can you create excitement?

• Email marketing
• Content marketing

6. Ascend Phase

This is where the customer is ready to buy more frequently. This phase is a continuous ladder of multiple purchases over time.

Encourage customers to ascend further by offering things such as

• Specials
• Discounts
• Free shipping
• Rewards program

7. Advocate Phase

Encourage your most loyal customers to speak positively about your brand. E.g. customer re-shares

How can you build advocates?

Connect with them, make them feel valued!

• Social media marketing
• Email marketing

8. Promote

These are people who actively seek to spread the word about you. This helps get your message in front of new audiences in a organic way.

Your business is most likely to build these connections via:

• Email marketing
• Social media marketing

If you would like help creating a Digital Marketing strategy for your business, contact us for a FREE strategy session!