How to Create the Perfect Marketing Funnel For Your Small Business
How to Create the Perfect Marketing Funnel For Your Small Business
Creating a Marketing funnel will help your business simplify the customer journey. Your funnel should map out each stage of the customers decision process and plan the steps you want to the customer to take in each step. How can you create this?
First think... who is your customer?
- Define your target audience
- Master your message
- Create an offer that will engage your audience
Then... Think about your angle
Do you have something that your customers simply NEED, they won’t skip you because they need you? Try to show customers how you can help rather than telling.
“I help ____ achieve/do ____, so they can ____ without _____” – this is your million dollar message
The goal is too attract, nurture and convert customers. But how?
Lead magnets – These are designed to solve the customers problem in a free way, use this as an opt-in to your other products
e.g. a free seminar that promotes a paid mentoring program at the end
Authority amplifier – Why are you the expert? Why do they need you? Why should they be listening to you? Communicate this!
Conversion event – When people do finally buy your product, what caused them to make that final purchasing decision? Leverage this!
You will want to design different assets for different phases of the customer lifecycle as different people are ready for different levels of commitment and investment.
Once you have created these assets it's time to amplify them!
Where is your traffic or conversions coming from? Keep doing what is working!
Advertise where you know your customers are, based on research from existing customers. Explore ways to expand, e.g. leverage your team, sales model, explore partners that could amplify your business. Rapidly scale your business using strategies that have proven to be successful.
If you would like help designing a marketing funnel for your business,
get in touch for a FREE strategy session!
