How To Create An Identity For Your Brand?

Your businesses identity is crucial. Todays world is oversupplied with media and short attention spans. To stand out from the crowd you MUST be unique and captivating. Creating a strong brand identity may seem hard, but have no fear! We outline our tips for a strong brand identity below:



Communicate Your Mission!

It's important to remember where it all started. Just like your personal identity your business identity has influences and values that have helped shaped it. Its always nice to add elements to the way your business presents itself. For example if you own a healthy burger shop and grew up on a farm it would be wise to showcase farm to table imagery as part of your brand.

Have An Iconic Logo

Your logo is arguably the most important part of your brand. It will be the icon that your audience identifies you by. The key to a great logo in this day and age is simplicity... just like Apple, McDonalds and Nike.

They're easy to remember and identify quickly. A bonus is to add either a hidden meaning or something which directly relates to your brand. Try and take key elements out of your field and incorporate that into your branding. Marketing Partners can work with you to create a impactful logo that is tailored to your brand.

Know Your Audience

In order to take your brand identity to the next level you need to know your "audience" or your customer base. In order to relate to your consumers you need to think like your consumers and know what they want to see.

You can't please everyone when you're creating your brand so you need to stick to what you stand for and go for it.

For example Nike only advertise high quality fitness and sport related products, Apple only advertises expensive tech equipment and accessories and McDonald's only advertises affordable fast food. Please your audience and create your foothold in the space.



Stick To A Colour Scheme

Colour Schemes are an integral part of any brand. Your colours need to match the vibe your brand gives off. If your brand is health related or has an earthy vibe to it then your colour scheme should typically be smooth and matte with a dull tone. If your brand provides a fast or loud vibe then the colours should pop such as McDonald's. Red and yellow grab your attention better than any colour combination making the business stand out from other brands.

Creating a mood board is a great way to visualise the different aspects of your business, and identify colour schemes that will compliment your branding.

Now that you are full of ideas its time to get brainstorming!



Still not sure where to start? We can help you create a strong, recognisable brand identity, contact us for a FREE strategy session today.