How Gymshark Used Social Media to Become a £1 Billion Company
How Gymshark Used Social Media to Become a £1 Billion Company
Many of you may have heard or come across different Gymshark ads across different social media channels. What is Gymshark you might ask yourself and why do you keep seeing their ads everywhere?
Gymshark is a British fitness apparel and accessories brand which was founded in 2012, which in the recent years has managed to grow and expand massively across the globe valuing at more than £1 billion in 2020. It is possibly one of the most influential brands of the 21st century to say the least.
How did such a small brand which started off from the bedroom of the teenager Ben Francis become so popular?
Gymshark's successful social media strategy turned it into a £1 billion company.
Gymshark highly relies on influencer marketing and social media marketing, which are two key factors which stimulated the company’s growth. Ben Francis started off by hiring a few social media stars to promote his fitness apparel through their social media channels. These stars became part the of the Gymsharks `athlete’ community.
By creating this sense of community within the brand, the company grew massively as people enjoy being part of something and connecting with like-minded people. Customers will more likely invest and believe in a brand when they can connect with it.
However, even though Gymshark highly uses influencer marketing their also incorporate social media marketing perfectly. They are regularly connecting with customers on Twitter, TikTok and Instagram, but also on YouTube where they share workout videos and motivational tips. Not only do they have 3 very populated Instagram handles with over a million followers, but they highly make use of Hashtags.
Gymshark created a marketing campaign using the #TheGymshark66 which consisted of followers uploading a photo before and after 66 days to show their transformation post 66 days. This campaign became viral thanks to their hashtag which was used on all their social media platforms.
Gymshark is an amazing example that portrays the importance of social media because without it this company would not have become so successful in such little time.
If you are looking to reach your audience, The Hive agency can help you create impactful marketing campaigns for your business. Don’t hesitate to book one of our free strategy sessions to learn more.
