How Uniqlo is Killing It With Their Digital Marketing Campaign
How UNIQLO is Killing It With Their Digital Marketing Campaign.
Uniqlo is an international Japanese retailer, who encourages the world to dress casual. Their mission is to provide simple apparel that makes your life better.
They have stores in many major cities around the world, however they did not just want to be identified as a fashion brand but also as a technology focused company. They wanted to emphasis on a statement which UNIQLO’s president and CEO Tadashi Yanai had said, “We [Uniqlo] are not a fashion company. We are a technology company.”
To do this the company created a great digital marketing campaign. Uniqlo created a world-first “fast-moving” image campaign and activated it in 100 locations and online. The campaign utilized fast moving images to deliver unique product codes which is indecipherable to the naked eye.
Customers were then asked to upload the five-digit code to the campaign website to redeem a sample from the HEATTECH clothing range. Once on the site, the viewers were directed through a series of informational screens that described in detail the technology behind Uniqlo products before displaying a winning page.
Through this campaign the brand really engaged with their customers, who shared their videos with their friends, who then went to do the same. Online videos were viewed 1.3 million
times, and over 25,000 people signed up to receive the UNIQLO newsletters.
Overall, this digital marketing campaign reached over four million people, resulting in 35,000 new customers.
This campaign used by UNIQLO proves that digital marketing can achieve great things if it is used correctly. Digital marketing campaigns allow you to interact with a much wider range of
customers around the world, which then amplifies your customer reach.
For advice on how your business could be using Digital Marketing to elevate your campaigns, contact us for a free strategy session.
