6 Reasons Why Businesses Should NOT Buy Fake Followers
6 Reasons Why Businesses Should NOT Buy Fake Followers
Want more followers? Seen all those tempting ads: 'Buy Followers with Instant Delivery’, 100% Real & Active’ or ‘500 followers for $5. It’s tempting, but DON’T DO IT.
Buying followers is like playing a game and filling half the stadium with cardboard cut-out people. It looks good when you take a photo, but the cheer is pretty weak.
Anyone running a social page knows how difficult it is to create a fan following organically. It's even tougher to know that, even with excellent content, you're not building the follower base you deserve. Buying followers to push your number up does more harm than good.
Keep reading to discover the real impact of buying fake followers.
1. Fake Followers don’t engage with your account
Your fake followers are merely numbers and fake bot accounts that won't gain any genuine engagement. Bot's won't like, comment, save or share your post. Nor will they help with your reach or impressions and may hinder your chances of securing brand collaborations. Take your time to cultivate a base of real followers who will interact with your business.
2. It won't make more sales
Having purchased followers won’t benefit the business because they are not interested in the brand. Bots are the definition of useless; they won’t like, interact, or click through the website, meaning they won’t certainly be spending any money. A genuine follower will bring in leads and sales.
3. Spamming your followers
By buying fake followers, you are opening your account to spam posts. Spammers build fake accounts to distribute spam links which could be advertised on your posts via comments. E.g., Nice Post! Grow your Instagram with @_____
4. Breaking rules can get you banned
Each social media platform has its terms of service. They not only have the authority to purge the fake followers, but they also reserve the right to ban accounts that become involved in this practice. Imagine getting banned. This will be poor for the credibility of your accounts.
5. Harm your online reputation
Fake followers can be evident to others that you have done this. They are not your target audience; they post unrelated content and probably live on the other side of the world. Imagine when someone notices your dishonest action in acquiring your fan base; how likely are they to trust your brand?
6. It's a waste of money
You should spend this money towards a better marketing campaign or content. It’s more worth spending money to target an interested audience than to buy followers that will inevitably get deleted away.
Many assume that a higher following means more followers, though this is not always the case. A solid social media following take time to build. Aim to deliver consistent value, post-high-quality content, engage and interact with your target audiences. That way, your follower growth will happen organically.
If you want to grow your social follower the right way and take your social media marketing up a level, The Hive is here to help. Contact us today.
